Instagram New Algorithm 2024 Update. Instagram announced four major algorithm changes to support smaller creators, original content, and limiting content aggregators. Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network.

Instagram announced on april 30, 2024 that they’re planning a big update to their instagram reels algorithm, aimed to help creators find new audiences. Instagram is moving toward promoting smaller creators over bigger creators in explore.